Fueled by their shared passion for female-focused ventures, Allison Rapson and Kassidy Kay have leveraged their impressive and extensive backgrounds in filmmaking and communications to cultivate a unique perspective into the world of female leadership and creativity and its vast expressions – both domestically and globally.

Together, Rapson and Kay founded We Are The XX with the mission to expose the world we live in; a world that is, in fact, fifty percent female and unapologetically so. The creative duo have traveled the world seeking experiential understanding around distinctly feminine future-focused problem solving. In their groundbreaking documentary series, “A Woman’s Place: Documenting the Front Lines of Feminism,” Rapson and Kay traveled across the globe embedding themselves with female revolutionaries, leaders and activists. Licensed to Refinery29, the series was a breakout hit garnering millions of views with an audience demand for more.

Emboldened by experiencing first-hand the female leaders of the 21st Century, Rapson and Kay have established themselves as thought-leaders with an intimate perspective on the female side of power, resilience, leadership and triumph. In their ever-expanding commitment to cultivate new opportunities for women to be seen and heard, Rapson and Kay are continuing to create innovative and experiential opportunities for female leaders. They are deeply excited about their most recent venture, The XX House. This private membership club architected for the feminine and designed for modern leaders & creators will open soon in their long-loved neighborhood: Williamsburg, Brooklyn.






Serving up content by and about women with a global, female perspective. Our unique take on premium, unscripted content is thoughtfully customized for networks, brands and third-party digital platforms looking to reach the coveted and increasingly powerful female demographic.



We specialize in the curation of offline experiences by catapulting beyond the conference into the interactive, intersectional and provocative perspective of women. From immersive artistic experiences, to political campaigns, to hands-on workshops, to curating expert advice from female titans of industry.



Founders, Kassidy Kay and Allison Rapson, have stepped into the spotlight on prestigious stages around the world. From college campuses across North America, to TED, to a keynote address at SXSW, Brown and Rapson offer an inspirational, behind-the-scenes-look at female leadership, the future of content, and international feminism in the 21st Century.



We offer a thoughtful and dynamic range of creative services, consulting and strategy for businesses, content purveyors, brands and communities eager to reach female leaders and creators.


A woman's place: Documenting the front Lines of feminism

 Our first original series takes you around the world into the lives of female revolutionaries, leaders and activists in eight countries. Licensed to Refinery29, the series is a groundbreaking exploration into the lives and experiences of diverse women fearlessly shaping the future for all of us.


Watch all eight episodes




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